Good technical SEO resources for a newly hired front end dev who has no SEO experience

[EhrenReilly]

I am a SEO/product manager for a big online publisher.  I work with several front end developers who have great technical and design skills, but zero SEO or social media knowledge.  I end up answering a lot of SEO 101 questions and/or making them redo things with SEO and social media in mind.

What are some good resources for them?  I was already going to send them these SEOmoz links.

• http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development
• http://www.seomoz.org/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings

Can anyone recommend other, more thorough, more technical reading and reference materials (print or online)?

[danatanseo]

If they weren't developers I wouldn't make this recommendation, but there's a great book on SEO and Search Engine Marketing produced by the smart folks over at IBM. I highly recommend it because it gets down to the nitty gritty technical stuff really well. And, it was written by developers

P.S. I am not an Amazon affiliate. This is not an affiliate link

http://www.amazon.com/Search-Engine-Marketing-Inc-Companys/dp/0131852922

Sorry that was a link to the old edition. Here is the newer one:

Search Engine Marketing, 2nd edition

[somes]

...this book was published in 2005.

[danatanseo]

The 2nd edition was done in 2008. Have you read it? I have. A lot of the fundamentals there are completely sound, and they stay away from a lot of the garbage tactics that SEOs have done over the last few years.

Interested to know your take on it. Always interested in different points of view.

Ehren, don't just trust my word for it. Read the reviews on Amazon.

My own copy is also dog-eared from constant flipping back through and referring to things.

[somes]

I would make them all read the SEO Beginners Guide from SEOmoz... then I would send them individual links to the SEOmoz Blog filtered by category and/or keyword depending on what they do or are specialized in, so that they could do their own research.

Here's a somewhat technical guide for SEO by Google:

http://www.google.com/de//webmasters/docs/search-engine-optimization-starter-guide.pdf

I don't know any other exact technical resources, but I am sure that you'll find plenty on Google.

[somes]

No, but it does seem to cover the fundamentals pretty well... However, since it's about 4 years old, costs money and will require a large amount of time to read through, I don't approve of it.

[EhrenReilly]

What about this:

http://www.amazon.com/The-Art-SEO-Eric-Enge/dp/1449304214/ref=dp_ob_title_bk

[somes]

I've heard it's a good book, but it's pricey and nearly 700 pages long. I'd say that online content (alone on SEOmoz) will suffice.

[danatanseo]

Great authors. I haven't read it but have wanted it for a while. Trust me, mistakes by developers can totally derail any SEO you want to do. I am an in house SEO and I spend about 80% of my time trying to fix technical errors that were made by developers who never took any SEO into consideration when building the site.

If they get to know a lot about SEO it will make your work more effective, quicker and make it possible for you to contribute more to the bottom line..