Moztool and on page ranking matching

[Macaper]

How does the Moztool compare and filter the search phrases you enter in your campaign? Or more correctly, will it filter out stop words or is it an exact match?

For example

I enter a phrase to track that say: "book ski trip austria"

Identified in Google I see that most users search for just that "book ski trip austria"

But in content, I cant write that as that is uncorrect english and I want to maby write something like: "When you book a ski trip to austria you get..."

How will this affect my on page SEO report, will it still match and mark a "V" in done or show a an error?

Even more interesting is, what happen if you do phrases in different order like "An austrian skip trip will make you feel..."

[OlegKorneitchouk]

Not sure about SEO report card effect.. try it out and let us know.

However, when it comes to "should I make my content grammatically correct?" the answer is yes. Throwing in the word "to" isn't going to make-or-break your SEO campaign and could go a long way in improving (rather, not reducing) user experience.

[JoelDay]

Hey Per,

Good question.

The On-Page report actually utilizes Broad Keyword Use in it's grading. For situations just like you mentioned. Not every keyword is utilizing proper grammar so we've padded it out a bit to allow for extenuating circumstances.

Google will do similar with their rankings unless someone uses quotes to ask for an exact match (weird, but it happens).

I hope that helps.
Cheers,
Joel.