On-page score vs adwords quality score

[gelakiev]

Dear Sirs.

According to your on page SEO card my page gets an A grade. But in google adwords the quality score is 3. Why is that? What's the difference?

Thanks for your reply.

Gela

[DavidLenehan]

Quality score is determined by click through rate and relevance of the advert. The landing page quality is a factor but not the biggest factor in determining quality score.

Split your keywords into more targeted groups, make sure the ad is relevant to the keywords in that group and increase spend to get your quality score up.

Somewhere on youtube there is a guy from Google explaining it.

[DavidLenehan]

Quality score is determined by click through rate and relevance of the advert. The landing page quality is a factor but not the biggest factor in determining quality score.

Split your keywords into more targeted groups, make sure the ad is relevant to the keywords in that group and increase spend to get your quality score up.

Somewhere on youtube there is a guy from Google explaining it.

[gelakiev]

Thank you very much.