Would you advise or not to include a sites name at the end of each title tage? Example "Top 3 things to do in New York | yoursite.com"

[Harley2g]

Having a discussion on if we should include our domain at the end of each site page.

Re read over the following pages and question remove the brand to keep under 70 characters? or Shorten the page Title before the brand? Let the title exceed 70 characters?

What is your thoughts?

[Michael-Goode]

Hi Harley2g,

Instead of the domain at the end of each title tag, I would just put the company (or website) name.

For example:

Keyword 1 | Keyword 2 | Company Name

I wouldn't put the ".com" at the end of the title tags.

[SanketPatel]

Hi,

If you want to add your site name into page title then it is not a bad practice, you can add your site name as your brand name. SERP snippets displayed on 70 char so if you want to see your site name then you have to set your title within 70 char. If you want to make your title more than 70 char then you have to put your main keywords first. Page titles should be descriptive and concise and Brand your titles, but concisely.  I have make my title Like

title: Web Development |  Web Designing | Mobile Apps | Conversion Services - At Xhtmljunkies

[MoosaHemani]

I don’t believe on 70 characters theory anymore as Google is looking for pixels and title space that appears in search results is more depends upon pixels...

I think adding a company name (not URL) at the end of the title is great but it should appear in the search results... i don’t see any great SEO value out of it but it is surly great from the branding point of view...

[SanketPatel]

Hi moosa i am agree with you, but if we want to use our site name for branding then we have to display it in SERP and for that we have to use it before 70 chars ends.  don't think so that in every page we should add our site-name. We can add it in our most viewable pages.

[MoosaHemani]

that's what i said.. it should display when someone search for you in the search engine.

I think format can be different from website to website... for blog using this in the post will not really a good idea but if you are a service website with 15 to 20 pages that its great to use it on all pages.... where as with eCommerce the scenario is different...

[Harley2g]

Moosa and co.

Thanks. Our Domain is also our brand minus the .com so we have been adding the .com.

Our CMS has been auto adding to all page titles since day 1 and we are now looking to change this practice.

Thanks again and welcome any other suggestions.