E-commerce product and review pages

[Uniline]

Hi,

Can somebody tell me what is the best solution for optimizing review pages of product for e-commerce site?

For now situation is this:

When somebody write review for product, url-s automatically generate for review page.

Review page has same page title, meta description (which is the product description) as product page and link with anchor (excact product name) point back to orginal product.

The problem is that I often see in SERP that actually review pages rank better than original product pages.

Regards,

Nenad

[ForzaHost]

Hello, In my experience, reviews will usually rank higher than the product itself simply because people tend to search for reviews on what they're looking to purchase before they go looking to purchase it, that's if they already know what they're going to purchase. Thanks.

[RobertFisher]

My suggestion would be to use review Schema as opposed to review pages.  I am assuming you are using some type of CMS that is giving you a page? We use schema on a lot of different sites and find it invaluable and we believe that Google wants that adoption to take place along with other search engines. Using Schema (or another microformat) you are able to see the review on the product or service page.

Along with what ForzaHost says about reviews ranking higher, I would say that a similar page with review schema will outrank one without any day.

Best

[Uniline]

Thank you  for the answer.

Yes, when someone give a review CMS automatically generate new page.

We using Schema already.  I don't know it's good idea to have reviews on different URL or I should put redirect to product page (and also to have all reviews on product page)?

[Uniline]

Thank you!

[RobertFisher]

Nenad,

Without seeing the site it is harder to answer, but if it is possible to have the Schema on the actual product page, I think that would be better for you. Are you saying right now the CMS generates review schema when there is a review for a product? Or you sure you are not just using product Schema??

If you wish to PM me the domain, I will take a look and keep all confidential.

Hope it is a little help,

Robert

[Uniline]

Robert,

Thank you for offer, really appreciate this.

I will test both method and conclude what is better.

Regards,

Nenad