First eCommerce site, any tips on how to increase rankings would be appreciated.

[SEOAndy]

As I mentioned I'm working on a new eCommerce site and just want some hints and tip on how I can potentially get the most out of ranking it.

http://fuchia.co.uk/

I've meta titled / tag most of the products with relevant keywords, we have a good social standing so far with growth on Twitter + facebook but conversions are currently low or only coming through the website's eBay store (that has no connection on the site)

[matbennett]

Hi Simon - nice looking site

I suppose that the first question should be "ranking for what?". A quick skip through the site doesn't suggest any particular target area for the site, so what is it that you want to rank for?

At the moment it looks like you best hope is long tail phrases the product level: ie targeting "purple jegging" "dalmation print onsie"* etc.

If that is the aim I'd focus on adding product descriptions (which if well written will help with conversion as well) and generally building authority to the site through link building.  I'd imagine that the huge number of fashion bloggers out there who enjoy a freebie would be very useful i that sort of link building.

Higher up the foodchain of keywords I think you need to look at your category pages quite a bit more if you want them to attract traffic. Likewise there doesn't seem to be much in place that looks at head terms yet.

Ignore rankings for a moment, I'd also be looking at the more important metrics of traffic and ultimately sales.  I'd imagine those products would play very well socially. I'd be looking at how best to get them shared/pinned/whatevered as well.

*Not a phrase I ever thought I would type.

[Mr.Rangen]

1. finish blog posts.

2. get links.

3. if your items are unique to you, funky and in-demand, I suggest looking at sharing (social) at the product-listing level.

4. get up some pinterest boards. Apparel is HOT right now.

5. listen to the rest of the responses specific to on-site. Long-tail is a good strategy, especially now when you have no domain authority. Get tracking, spend wisely and watch & learn on your campaigns successes and failures.

Work on links now, get some fresh links coming in & then focus on the rest. Nobody will link to you just because you have a PRweb release, have competitive pricing, decent product & a beautiful site. It does happen occasionally, but the reality is (for the majority) it is all about gaining momentum, building your digital footprint and networking.

[Unity]

Your site is assessable via a www and non-www URL version. Goodness from building links to your site will be split. Easy fix - place a 301 permanent redirect from the non-www version to www version (or visa-versa), do this for all pages within your website (not just your homepage).

Product pages definitely need keyword targeted copy if you want them to rank and yes I agree with Mat, there doesn't appear to be a clear keyword theme throughout the website.

[bradkrussell]

Upon running the URL through http://www.ragepank.com/redirect-check/ - the site has some wacky stuff going on.

Like Davinia said, I'd redirect non-www to www version. You can do this in a variety of ways, but if you have access to the htaccess file, there's code given on that link I sent through.

[bradkrussell]

Simon, good looking site.

My immediate thoughts would be:

1. Add a Pinterest page and Pin It button - you're in the perfect market
2. Start a G+ page and link to it from your site
3. Create a YouTube channel and add some videos
4. There's very little in the way of textual content on category and sub category pages.
5. Build links - start with low hanging fruit. There's some really easy links to grab out there from domains of high authority*. Start with those and then work your way in to grabbing some links from fashion blogs. A simple strategy here would be to donate an item to fashion blogs and have them review or give it away. You'll get valuable links and traffic back to your site.

*I recently wrote a blog post regarding easy to get links from domains of high authority. Apologise if this is against SEOmoz rules - but I think it applies here. http://www.bradkrussell.com.au/followed-links-authoritative-domains/

Thanks, and good luck!

[SEOAndy]

Hi All,

Thank s for the great responses. At the moment I have been trying to push the social aspect of the site more and I have some articles ready to go up on the blog, especially with it being London Fashion Week i'm targetting content around that area.

With regards to the keyword theme, at the moment I have some head terms on the Homepage, but getting them onto the category pages is difficult, or I find it difficult, I am looking at adding text pods into the category pages for this reason.

At the moment Head Terms we are targetting are looking around Cheap Ladies Fashion + Cheap Fashionable Clothes.

[SEOAndy]

Yes, we fixed though problems. It was due to how our CMS handles finding pages in the Web Config. It was setup to reply basically that it looked for the page and nothing came back, rather than 404'ing. That's fixed now