Keyword Question: How to Target my Niche

[BobGW]

Hello,

I'm a health coach helping people with multiple sclerosis. Here's my website:

bobweikel(dot)com

What do you think the top 4 local keywords would be for my niche? I'm in Boise ID.

I'm thinking

MS Boise

MS Boise Idaho

Multiple Sclerosis Boise

Multiple Sclerosis Boise Idaho

With your intuition, do you think these are valuable keywords for a coaching site? Also, can you think of any other keywords? I want this 100% white hat.

[Sangeeta]

Hi Bob,

I would not go with anyone of these keywords. You need people looking for treatment to come you your website. That way they will convert better. So even if the search numbers are few, your primary keyword should be

MS Treatment Boise

multiple sclerosis treatment Boise

MS treatment center Boise

multiple sclerosis treatment center Boise

MS therapy Boise

Multiple sclerosis therapy Boise

We have tried this and with good results; if you do not append the city name you can add geo metatags for the best local results.

However your website is more geared towards NLP. There are almost nil searches for NLP and MS together.

[BobGW]

Sangeeta,

Thank you. That makes sense. A possible title is

NLP Health Coach | MS Treatment Center & Therapy,  Multiple Sclerosis, Boise Idaho

Except that my services are not at a center, they're at my office, and I don't do therapy, it's more like life coaching than therapy.

Your thoughts?

[Sangeeta]

Sorry for the very late response, I was traveling and busy in office once I got back, thanks to penguins, pandas and the rest of the zoo.

To answer the second part of your question the keywords need to be revised accordingly. I would focus on NLP therapy, NLP Practitioner, NLP life coaching as primary seed keywords. For MS related keywords it would be best to focus on lifestyle for MS keywords.

And yes, the title goes well with your service, though its longer than 65 characters.