How do you use anchor text post Penguin?

[BenjaminDonley]

I have a client with several businesses within the same industry - Each of these businesses have their own websites.

So, I have a few questions with this in mnd:

**When using anchor text (exact keyword phrases) on his website pages, how many links are safe to use per page?  And if I want to interlink between his businesses, is it better to use exact keyword phrases to link or just a straight URL link for those other businesses?

**When guest blogging or using an external blog of our creation, is it best to use exact keyword phrases (and how many) or URL links?

I want to make sure I am not over linking - help?

thanks a lot

[Klarke]

Post penguin i focus building trust and authority in the domain as a whole, rather than trying to build backlinks to each individual page with targeted anchor text.  That's not to say that getting links to your internal pages isn't important.  Having a good internal structure and linking will take the load off requiring alot of external links to rank.

In short, I get links to the homepage and categories using branded anchor text ..and let the internal pages attract links on their own.

[TP_Marketing]

Hello,

So when building links, I should not worry about backlinks to inner pages, and try to concentrate on building to my category & homepage?

Also Is it typical for a homepage to have the majority of links? Or should it be spread as evenly as possible?

Thanks!