Exact Domain Match URL

[TP_Marketing]

Hello

I have a few competitors ranking VERY well for exact keyword match URL. They have a single hosted page, when a customer clicks to buy inventory ir re-directs to there main url. Will google eventually catch on to this? Excellent position, very little backlink/seo work.  Is this something that I should also look into for my own site?

Thank you!

[EGOL]

All of my important sites are on keyword.com domains.

They give you a very small ranking advantage.  And, in early 2011, I believe that google reduced the small advantage that they have.  Google could do that again at any time and this strategy turns to crap.  I use keyword.com domains because I think that they convert well.

The ranking advantage is very small.  When you are in very easy SERPs that domain, a couple of links and some smart on-page optimization will get you a good ranking.

However, when the competition gets tough you are in a battle of resources and smarts and that domain isn't going to be nearly as helpful.

I use these domains and get my ass kicked frequently.

If I was playing for easy SERPs where these domains alone could win position I would not use them.  If the SERPs are that easy I would just put a highly optimized page on my site and kick their asses.