Where do you job post to find someone specific like video optimizers?

[KateGMaker]

So we have a job opening at our company for a video optimizer and we're looking to fill the position, but we can't seem to get anyone really qualified. If you happen to know anyone or a place to post we would appreciate the help.  We're also located in LA so if you know of sites that base things off of location that would be great as well.

Here's link to our current posting:

http://www.makerstudios.com/jobs/video-optimizer/

Thanks!

[TheSEODR]

Production Hub - http://www.productionhub.com/ may be a good place to list the job opening. I would also look into professional associations or trade groups for the type of position that allow posts within their forum or have a designated section for careers.

[KateGMaker]

The problem is that it's YouTube video optimization so most trade sites tend to lead us to the wrong qualifications since it's not really a job that's been done a lot before. Basically we are looking for someone with a lot of YouTube experience and probably some SEO.

[PhilNottingham]

Hey Kate,

That's an interesting Question. I think you may struggle to find someone specifically trained in the requirements you state, as Video SEO and Video optimisation is a very specific skill that only some SEOs will have experience of, and few people working in the technical video space will have even heard of.

That said, I'm sure you should be able to find someone for the role by just advertising for the core competencies required and then training a good candidate up in the specific video optimisation skills, which are fairly simple principles to learn.

I would recommend taking a two-pronged approach to hiring - searching for people in the production space with some web experience and searching for people in the marketing/SEO/web space with video production experience. While your job description has mostly "SEO" type skills, to be a good video optimiser your candidate will also need an understanding of encoding, embedding production and dramaturgy. So..I suggest posting the job here:

• Mandy
• Production Hub
• Skill Set
• Film and TV Pro

Requesting a technical editor with web experience - specifically analytics and HTML.

Then also put the job on http://jobs.inbound.org/ and any other SEO jobs boards you can find, but ask for the core SEO experiences and some video production knowledge, rather than specific YouTube optimisation skills.

Obviously YouTube experience is a bonus, but in my honest opinion, it shouldn't be a pre-requisite because of how easy it is to pick up the basics

Once you've found someone with the core skills - both creative and technical ability, then essentially get them to go through this guide - http://www.distilled.net/training/video-marketing-guide/ and all related links in depth.

However, It is a tough thing to find candidates for and I expect it is going to take you a while to locate the right person. It recently took me about 4 months to find and hire an editor & animator with HTML experience at Distilled and the challenge wasn't getting someone with the right skills, but finding someone who was talented and smart enough to be able to work things out for themselves, try new things and get to grips with the ever changing landscape of online video.

Hope that's somewhat useful.

Cheers,

Phil.