Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?

[rrad]

Has anybody else noticed that Google has made a significant change to their SERP?  There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name.  Thoughts anybody?

[donford]

Interesting, it could be a convenient way to dominate your brand.

I just tried Pepsi, got pepsi.com #1, pepsico.com #2, wikipedia #3, places (local) #4, followed by pepsi-facebook, pepsi-twitter, pepsi-foursquare

That would be great if that was your brand / company, but I think smaller business who may have the same name as another business in a different state / city (Ray's Pizza) may have some trouble, but I think Google throw localized results in those cases.

Nice catch, I hadn't noticed that.

[rrad]

Thanks... we noticed a significant presence for LinkedIn company pages and also that Google is listing # of "Likes" and Page activity for Facebook.  This is a big swing to social that is not tied to Google+ and if it sticks would certainly provide a path to significant brand prominence in SERPs!

[OlegKorneitchouk]

Hey Rob,

I'm not seeing # likes/tweets. Can you post a screenshot?

-Oleg

[junioruf]

I'm not sure if this is a new change; I have seen this for some time now. See the likes, talking about his and were here information is new to me. For me, I first get facebook, then linkedin, youtube and twitter. This is great when you are protecting your business brand / reputation management.

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[junioruf]

I posted mine in my comment if you would like to take a look.

[rrad]

Agree with you on protecting brand if the changes stick.

We hadn't noticed this until about 7-10 days ago and it seems like it's really taken hold within the past couple of days.  The effects on the non-local search results seem pretty significant. We especially noticed in on LinkedIn pages becoming highly ranked and much more information on Facebook likes, "talking abouts" and "were here's" --- also number of YouTube results being pulled back seems much higher than normal. The shear number of social pages being ranked on non-local search results was very interesting.  Appending local words to the search queries really seemed to strip out the social page rankings.