BLogs

[TP_Marketing]

Hello,

We wanted to start hosting our own blog and was wondering (long term) if we are using embedding links to our inner pages in our blog entries if it would be a problem with Google long term?  We have a designer that suggestes a custome look to match the site, and leave the wordpress plugin.

Should we continue to contribute to blogger, and wordpress (free) if we are hosting our own blog?

How important is a branded blog name?  We were going to host it and name it

xxxxxx.com/ourblog

Thanks so much!!

[goodlegaladvice]

If you have the man power to post quality content to the blogs it can only help I would not stop your blogger/wordpress blogs just to have it on your own domain

[TP_Marketing]

Should we work on a name? Or just use the Brand we are trying to build now

site.com/blog our host wants us to go blog.site.com for security reasons.

I just wanted to make sure before we put the effort in, of cource the majority of links would be linking to main/inner pages.

Thanks

[irvingw]

• main domain is stronger than subdomain  site.com/blog/
• it can be set up anywhere and pointed to a virtual directory it doesn't have to physically live on your site
• I would use the brand name and keep building your brand
• if you are using the blog for SEO purposes think of them as landing pages, not just places to add links for your site. each page/topic should target a keyword phrase in hopes of bringing organic traffic to that page
• don't overdo links on your blog posts or it looks spammy and mix up anchor texts. maybe two links to your main pages in each blog post
• blog posts must be 500 words or more too make sure Google doesn't think you're pages are too flimsy/thin
• set up the blog with SEO plugins, it's easy for a blog to not be configured properly and hurt your site if you allow everything to get indexed like tag and category pages for example

[TP_Marketing]

Should we follow the same with our Press Releases, lately we've been doing approx 400 words per release with roughly 1 link per 100 words. Would you recommend less?

Thanks