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    4. Alt Tags On "VIEW INVENTORY" Button

    Alt Tags On "VIEW INVENTORY" Button

    On-Page / Site Optimization
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    • GeorgeAndrews
      GeorgeAndrews @igor.pinchevskiy last edited by

      What Igor has said is correct.

      I do want to point out another reason for ALT tags and that is accessibility. The ALT text of an image is used by screen readers and other software to provide valuable information about images to users. In your case, the valuable information is that the button should be clicked to view inventory for an event.

      If the ALT text wasn't populated, there would be nothing to indicate to the user what will happen when the link or button is clicked. I think Igor's suggestion to populate your ALT tags without something like, "Browse all 'even name' tickets", is appropriate.

      TP_Marketing igor.pinchevskiy 9 Replies Last reply Reply Quote 0
      • TP_Marketing
        TP_Marketing @GeorgeAndrews last edited by

        Per page I have default up to 10 View Tickets buttons, then the users have an option to clicks view MORE events which will populate the full list which could be 100 events long in some cases. so should i attach at alt tag to every single button? Ex. "Browse all Detroit lions tickets" would be displayed 10times or more? would that be considered keyword stuffing? Or would my best option to just display a few alt tgs on the buttons?

        Thanks so much for the help! Much appreciated!

        1 Reply Last reply Reply Quote 0
        • igor.pinchevskiy
          igor.pinchevskiy @GeorgeAndrews last edited by

          Can you attach a screenshot of the page or provide a URL?

          1 Reply Last reply Reply Quote 0
          • TP_Marketing
            TP_Marketing @GeorgeAndrews last edited by

            Here is a type of example, when the user finds the page via search engine there will be 10 shows/events shown. At that point they have the option to view the entire events or season.  The page is optimized with descriptions, keywords, htags, title etc. I was just concerned if i put "view  xxxx tickets" or Buy xxx tickets 10 times or more it could cause issues.

            Thanks

            tN9p7.jpg

            1 Reply Last reply Reply Quote 0
            • igor.pinchevskiy
              igor.pinchevskiy @GeorgeAndrews last edited by

              Ok I see... I thought by your original question you meant for a specific event page for example if someone types in lakers tickets then they would be redirected to the lakers page which would show the "10 games" and have a button at the bottom of the list that says "view inventory" in that scenario I would recommend what I wrote above...

              For this scenario, displaying different events on a single page whether by type or date, I'm not sure if your CMS will allow you to specify different ALT tags for individual buttons. In this case I think you can stick with the generic text "View Tickets" or "View Tickets Button"

              Basically in a case where there is a problem of displaying the image the user can still figure out where to click and that a button is meant to be there (same goes for the search engine crawlers)

              1 Reply Last reply Reply Quote 0
              • TP_Marketing
                TP_Marketing @GeorgeAndrews last edited by

                Hello,

                So keeping pages as is would be fine then?

                this is what they look like now

                • One Direction Tickets •  • Event • Date • View Tickets • View Tickets • View Tickets • View Tickets • View Tickets •

                Etc

                I was under the impression that adding some keywords on the buttons would improve my on page.

                I do have the ability to add a few buttons with keywords? not sure if that will do anytyhing for my rankings.

                Thanks again!

                1 Reply Last reply Reply Quote 0
                • igor.pinchevskiy
                  igor.pinchevskiy @GeorgeAndrews last edited by

                  only if it will benefit and/or improve user experience, otherwise your stuffing keywords and might get penalized by Google... If you had an image of some band performaing, then adding the band's name to ALT tag, that would be ok. but adding some keywords for a view more button is not recommended unless its on a dedicated page like in the example I used for the lakers page...

                  1 Reply Last reply Reply Quote 1
                  • TP_Marketing
                    TP_Marketing @GeorgeAndrews last edited by

                    Igor,

                    Would you recommend blocking the alt tag on the buttons all together, or just leave them as is so the say "View Tickets"

                    Thanks for all of your help!

                    1 Reply Last reply Reply Quote 0
                    • igor.pinchevskiy
                      igor.pinchevskiy @GeorgeAndrews last edited by

                      I would leave it as is...

                      1 Reply Last reply Reply Quote 1
                      • TP_Marketing
                        TP_Marketing @GeorgeAndrews last edited by

                        Thank You!

                        1 Reply Last reply Reply Quote 0
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