Can someone tell me what ∞% trending upward in my keyword report means?

[Ellsworth]

I'm seeing this result in the 'Change' column on my keyword report.

[AndreVanKets]

The change % represents the difference in visibility for the keyword you have tracked in the report.

[brandonjschwartz]

This means that you were basically invisible or non-existent with that keyword prior, but now you have some visibility which is mathematically infinitely greater than zero.

[Ellsworth]

Infinitely greater than or less than what? In other words, what is the range of possible values? Fractional?

Thanks,

Lance

[brandonjschwartz]

Infinitely greater than 0. The range is a percentage. Any number greater than 0 is, percentage-wise, infinitely greater than 0.

Forgetting the keyword report for a second, an increase from 1 to 2 is a 100% increase. But an increase from 0 to 1 is an infinite percentage because 0 is nothing where 1 is something. Something is infinitely more than nothing.

[Ellsworth]

Great - Thanks! Much appreciated!