YouTube Video Rich Snippet in SERP

[BeTheBoss]

Today I was going through one of my sites and I noticed a rich snippet that had a screenshot of a YouTube video for this page: http://www.betheboss.ca/GoTireFranchise.cfm.

When I click on the video it went to my site… almost like authorship. I have never noticed this before, what markup would make it show up? Schema? And what else have you seen this with? I can't find answers anywhere…

I attached a screenshot.

Sidenote: I looked again and now the rich snippet doesn't show up… bizarre.

youtube-rich-snippet.png

[NoahsDad]

Google is now indexing embedded youtube videos as rich snippets.

I did a search on your site and you can see you have lots of these rich snippets showing up. Good job.

https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#q=site:betheboss.ca/&hl=en&prmd=imvns&source=lnms&tbm=vid&sa=X&ei=OgA4UIKqDYPy2QWfkoGICg&ved=0CAoQ_AUoAw&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=11e613fc21dc669b&ion=1&biw=1312&bih=1079

[BeTheBoss]

Ah yeah - that looks very cool! But it was also showing up in the web search… which I haven't seen before. The formatting is different.

[BeTheBoss]

Ah I got more information from http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo - I just had a hard time finding the proper information.

[NoahsDad]

Yelp, each of those sites that have the snippet have the potential to show up in the main search with the snippet showing.  It's a fairly new thing. Cool, huh?

[NoahsDad]

Yelp, each of those sites that have the snippet have the potential to show up in the main search with the snippet showing.  It's a fairly new thing. Cool, huh?

[BeTheBoss]

Yeah I have no idea how I missed this haha - I think because I couldn't see it in the rich snippet testing tool.