How to optimise Youtube videos

[Catherine_Selectaglaze]

Hello Mozers

I have four individual 'Benefits' videos on our companies Youtube channel.  Three describe individual benefits and one is a composite of all three.  All the videos have an audio script to accompany the visuals.

I have been asked to optimise these videos and so far I have added:

Title, Description and tags within the 'Info & Setting' section for each video.

However I am sure that I should be adding more information to optimise these videos more completely.  I have the audio transcript in written form and have a hunch I should be adding the relevant audio transcript to each video.

Currently in the section 'Add new subtitles on CC' I have 'Published' 'English (Automatic), which is an approximation of the actual script.

Could anyone point me to a resource which clearly shows how to accurately add subtitles to a video.  Is it just a case of cutting and pasting and manually timing, or is there a slicker way of adding the text?

Thanks

Catherine

[Patrick_556]

Hi Catherine,

I am pretty sure the only way of doing this is by manually going through the video & adding he subtitles manually, it is the most accurate way as the automated process can make mistakes & leave a bad user experience.

When logged into YouTube Navigate To >> Creator Studio > Video Manager >> Click the video you wish to edit >> Create subtitles or cc >> select your language. Run through the video & add the subtitles manually.

https://support.google.com/youtube/answer/2734796?hl=en

Another step would be adding a link to the landing page where the videos are embedded in order for users to link to your site & service offering. Video sitemaps can also be added to your site to improve your visibility.