Question #1 - My Cherry's Popped!

[GladdySEO]

I recently acquired rights to a URL that is one of our keywords. Instead of developing a landing page with that URL and then only linking it back to the company root, I was thinking about adding a link within the company's global nav that pushes to this new URL (and new page content of course).

Are there any Pros or Cons to doing it that way?

Thank you so much!

[danatanseo]

Does this new URL have any domain authority, backlinks or PageRank?

[GladdySEO]

Is it just me or has PR been removed from all browser tool bars? So, I don't know the answer.

There are some links on the current URL, but they are just sponsored ads.

The URL has been established since 2007.

[danatanseo]

I do think that it has disappeared from browser tool bars. I always check it manually here http://www.prchecker.info/check_page_rank.php  Given that there isn't much authority established on this new URL I would link to it from your existing domain as long as the new domain doesn't have any insidious (nefarious?) inbound links from its past. I am interested to know what others think.

Dana

[GladdySEO]

That second half is very interesting - regarding pre-established inbound links. I will certainly look into that. Thank you for the replies Dana - great help indeed.

[danatanseo]

You are very welcome!