What is the SEO term for Tree Search Engine results when we lookup for a company?

[Motrd]

Hi Folks,

I have a newbie question:

When I do a Google search for: SEOmoz i get a SERP for SEOmoz in a form of a Tree, on the other hand if I search another company, let's say PAF.ca I get individual page results on google.

Question is: What is the difference between the two, and how do we usually ask Google to display results of a Company name in the form of a tree or Main Category with Subpages in the SERP when looking for that company name.

For my Visual Friends, Please find attached a Print screens that could explain my question a bit more.

eAQpw.jpg

[RobertFisher]

Jean

The "tree" (and I actually like that term), is called site links. You cannot ask Google to provide, that is done at their discretion based on what they think is relevant to the query. A new site won't have these for a bit, usually.

You can ask Google to take off the site links if they are for any reason misleading a query, etc.

One question you raise for me is is your first search in Google.ca? Is SEOmoz in same?

Hope it helps

[Motrd]

Hi Robert,

I answered to your reply twice now, let's hope they won't show three times, SEOmoz might be having a small glitch. Anyway, I thank you very much for a fast a clear answer to my question, so now I have another name for my "Tree".

To answer your question, i noticed that there were 4 photos added, i updated the attachments to include the only good one. Both searches were made on Google.ca and not Google.com. Search terms were PAF.CA and SEOmoz.

Thanks Again,

Cheers!

[DougRoberts]

Here's Google's help on sitelinks:

https://support.google.com/webmasters/bin/answer.py?hl=en&answer=47334

Removing less compelling pages from your site links (such as your privacy policy or about us) page might be useful IF it means that you'll get one of your core services/offerings in it's place, but as Robert says, you can't control which pages get displayed.

The Google Analytics/Top Pages report will give you a view as to which pages are the most popular.

[RobertFisher]

Great link,

Thanks Doug.