Best way to utilize an infographic...... do I have the makings of one?

[Mrupp44]

I have read the REALLY great post on YouMoz about HOW to push an infographic but I wanted to throw this out for discussion:

I operate an seo / Internet marketing company but I am also a partner in a party rental business here in Wichita. I have the material for a GREAT infographic (I think)

• a copy of our party rental yellow page ad with a tracking # in the ad (provided by yellowbook to see how many calls we receive every month)

• a report from yellowbook showing we received 277 calls in a YEAR from that ad

• a screenshot of Google analytics showing we received 16,000 visits during the same time period. (12k unique visits)

300 calls vs 12,000 unique visits

Of those 12,000 contacts we had 3,700 of them get online quotes and provide their name, address, email and phone number.

Yellow pages = 300 calls / 150-200 actual sales

Internet = 12,000 unique visits, 3700 leads and ... ? ... probably 800 sales

This proves in black and white right from yellowbook themselves what an AMAZING difference there is in the value of SEO vs old school phone book ads.

• Does this have the making of a good infograph?

• Can you see where this would be helpful to show potential clients?

• How would you use this to promote your business?

Thanks for your thoughts and opinions. If this can help others I would be happy to share more specifics.

Matthew

[Luia]

I will leave the others with more experience of infographics to provide feedback on your questions but the stat that interests me is the closing ratio difference between yellow pages and the internet - you had a much higher sales conversion rate using yellow pages - I wonder why?

Edit: p.s I do like the infographic concept!

[EGOL]

This sounds great.  Great.  Really good.

Great for marketing and with a detailed article should earn some good links.

You shouldn't tell people such good ideas.

You better do this fast before others beat you to it.

[KevinBudzynski]

**Of those 12,000 contacts we had 3,700 of them get online quotes and provide their name, address, email and phone number. **

Wow 3,700 quotes out of 12,000 unique visitors (31%)! That's amazing (even if it was very niche)!!! Congrats.

[Mrupp44]

Without the report from yellowbook showing the # of calls or the analytics on the same site how could somebody effectively prove it like I can? Wouldn't they just be making up numbers?

(Unless of course they collect this info from one of their clients or somebody that has a tracking # from yellow pages of course)

I had my designer take the info and make an infographic out of it but it doesn't look as good as I hoped so i'm having it redone. I'm not sure how best to promote it and get credit for it to be honest.

If I mention my business name or website on the piece i'm having created and I post it all over and its gets shared how will that create links to my site?? I'm sorry if this is a stupid question and I REALLY appreciate any advice!

Matthew

[Mrupp44]

What % of sales we closed of the people that called in was the only thing I guessed on. The rest I can back up. Good observation!

And thats 3,700 quotes (not sales) from online leads, that was a guess as well.

Basically 12,000 unique visitors compared to 277 phone calls - a pretty big difference

[EGOL]

Some details on infographic promotion....

http://www.seomoz.org/pages/search_results?q=how+to+promote+an+infographic

In my mind the article that will accompany the infographic will have all of the kickass details.  With results like you are showing, everybody everywhere will want to learn as much as possible about the nitty gritty details.  That is what will earn traffic and links.  The infographic is promotion for the article IMO.