Help! My Domain Authority keeps dropping! What do I do?

[CodyWheeler]

First - stay calm. Is your traffic noticeably dropping? Have you been penalized in any way in the SERPs? If not, you might just be experiencing regular fluctuations and have nothing to worry about. Look at that first.

Next, I'm assuming you have a Pro campaign set up.

The first course of action there would be to analyze your warnings, errors and notifications to minimize those. Fix the low-hanging fruit there and move on. Next, make sure you're following proper on-page SEO architecture throughout your site. Proper titles, H1s, interlinking, hierarchy, sitemapping, etc.

Now analyze your link profile. Do you have a lot of low quality links? If so, you may need to do some cleanup.

Additionally, you're in an e-commerce sector, so you may also want to check out the most recent Pro webinar - http://www.seomoz.org/webinars/ecommerce-seo-fix-and-avoid-common-issues

There are a number of things that can contribute to this. Without more information, all I can tell you is to start with the basics and move up. Have you made any significant changes lately?

[fenwaymedia]

Hi Kristy,

The first thing I would do would use the tool here called Open Site Explorer and or use link:yourdomain.com to check all the sites linking to your site. loosing domain authority could be for a number of different issues but one could be some bad or non relevant links linking to your site. I would also use Google webmaster tools just to check the general health of your site and request a SEOmoz Crawl of your site. All of this data combined will give you a good starting point to what might be going wrong. I see you have a google page rank of 2 at the moment, what was it before?

Hope this helps.

Kindest Regards,

Craig

[gtrotter666]

I'm not sure you really have any sort of problem at all.  Unless you have seen a fall in traffic/ranking etc then I wouldn't worry.  DA calculations seem to lag what Google is doing anyway, so if you have not suffered in terms of traffic/ranking then I wouldn't worry at all.

DA is just an indicative metric about your domain, the end goal is conversions, so worry about it if those are hit but otherwise - stay calm and carry on (I should get that on a T-Shirt or something!)

Gary

[KristyO]

Thank you!

[mrdavidingram]

You're welcome Kristy, I'll have my fingers crossed that you see a nice jump up next month

Anything I can ever help with just give me a shout on here, or tweet me @mrdavidingram

David

[KristyO]

Yes, I was on the webinar too Lots of helpful info, wish I could implement all of it.

Thank you for your help! I've been changing parts of the site a lot lately... I completely redesigned the site from asp to php this past may, and have taken it completely over since. So I'm really trying to figure out what's lingering from before and what I can do to make it better. I'm just starting in the SEO world, from a designer background

[mrdavidingram]

That's how I got started many moons ago.

[KristyO]

Thanks!

Ya, it's been 2 since I got the site in May.

I'll be starting to go over the Open Site Explorer stuff now. I have a feeling stuff that was done before is showing up for me now.

Thanks again!

[KristyO]

Haha many moons?

I dig the SEO stuff so far, gonna stay with it for sure. But my home still lies in Adobe Suite I think.

[CodyWheeler]

If you're just getting started, I'd recommend the Beginner's Guide - http://www.seomoz.org/beginners-guide-to-seo

Also - You'll want to make sure you've 301 redirected all of your pre-existing .asp URLs to your new .php URLs. You'll lose all of your incoming links with the URL changes unless you are using an extensionless structure.