Keyword: singular vs plural

[BistosAmerica]

Hi,

I've been putting some efforts to rank well for "San Antonio Wedding Photographer".  I am ranked ok for that but not so on "San Antonio Wedding Photographers".

My website is http://www.soobumimphotography.com/

So now, I am trying to rank for "San Antonio Wedding Photographers" instead since Google auto fills wedding "photographers" in search term.

Question -  Should I change my site title and some post / page title etc?  What's the best way to do this? Thank you

Soobum

[tomcraig86]

Soobum, If I were you I'd go after the search term with the highest traffic volume. Check google Adwords keyword tool to see which is higher. From your description of autocomplete, I would suggest you go after the plural. You won't lose too many positions in the serps for the non plural version, but you should see more traffic coming from the plural keyword. Try changing your title tag and h1 to reflect this, if it's something you want to go ahead with!

[Intergen]

I have good results in the past when I optimize for the plural term - it usually picks up the non-plural term as well.

But I do agree with tomcraig86 that you should go after the terms that highest search traffic.  If both the plural and non-plural versions are similar in traffic stats then I would say go with the plural term since the non-plural term is automatically included.

[BistosAmerica]

Just changed site title to "San Antonio Wedding Photographers"

Thank you all

[tomcraig86]

You migh have a little room in that title tag to get another phrase in there. Title tags are up to 70 characters long

[RobertFisher]

Soobum,

I think you are worrying a bit about the wrong thing. First, for wedding ... photography is most searched, followed by photographer, then photographers. But, on your site, you have a few minor issues if this is what you want to rank for. 
First, multiple meta descriptions. You are probably pulling one from the page and one from the Yoast SEO plugin you are using.

Next, when I see you on the SERPS, the first thing I see is San Antonio Wedding Photographer - specialized in blend of photojournalism and.....

For me, I believe the meta description has to speak to the search. So, if I am looking for wedding photos and see photojournalism (think - they are not photographers)... well, there is an issue. But, let's say it isn't and I click on your link (after all, you are first after the 7 pack so 4th organic): I land on a page with possibly a wedding photo in the slider or a lady golfer or San Antonio Spurs, etc. Then the next image on the page is bike riders.

With any site, you need to focus your pages around your search terms. With a site of photography, if you are going to be a generalist, you need to have wedding photographer page, sports photographer page, family reunion page, professional portfolio page, etc. Then focus your on page around each page individually. So, if I want a sports photographer for my son's basketball team, and I search on sports photography, I want to land on sports pictures after being told you have done photos for the Spurs, Michele Wie, etc.

If you follow this convention as opposed to worrying about singular or plural, you will move up in the rankings as your CTR will improve and your bounce rate will improve. Show people what they are looking for. If you want to get photography, photographer, photographers then create individual content for each page around those terms. Create individual meta descriptions around those terms. So, in landing on photography, you might talk about what wedding photography is and how you approach it. For photographer(s) you might differentiate a couple of types of wedding photographers and classify yourself. For photographer...you get it by now I am guessing. So, all fresh content (not the same imgs for each page).

Hope this helps,

[NakulGoyal]

I agree with all the great responses here. Just make sure when you do your keyword research on the Google Keyword Tool or Elsewhere, Choose Exact Match to get a good read on the data.

Keyword	Competition	Local Monthly Searches
	<a class="sOL">[san antonio wedding photographers]</a>	High	480
	<a class="sOL">[san antonio wedding photographer]</a>	High	320