Anchor text

[Paul78]

Hi there,

I am looking at creating some back links into my website using guest blogging, be it product reviews, competitions or writing the post myself. I had a look at my competitors back link profile, all I can say is that they all look artificial (paid for) the article itself reads well, however when I see something like this:

'If you house got burgled and you never had home insurance in place, you could lose thousands of pounds of household goods'

It just looks paid for, the question is if I am placing a guest post on a blog, what is best practice in making the link look more natural?

Thank you

[tomcraig86]

Don't worry too much about including the specfic phrase match "home insurance" link. Get reviews of your service, and generic information attributes to "your comany" [link], and just make sure your page is about home insurance.

A few links like the above will help, but if all of them look like that then you're going to see some negative impacts.

[activitysuper]

Unfortunately your example is actually a good method and lots use it.

If you don't want to take that route you can leave the article link free, and place it in the byline which will make it look less spammy.

Like Craig said though don't generate a 100 guest posts all with the same anchor text 'car insurance', you need to mix it up, some with the keyword some with your brand name, some which are close to your target term.