Blogroll links vs. in author's byline

[VinceWicks]

So, I have the following dilemma. I have certain amount on my budget and I'm thinking where to invest it better. Would you recommend obtaining blogroll links or focus on links that put in author's byline (for instance when you write a guest post). Could you also explain why you think so? Thanks beforehand.

[Audiohype]

Hi Vince,

I would recommend authors byline for a few reasons:

1. link diversity - more domains linking
2. more natural - less likely to be placed around other paid links
3. less devaluation - generally the first link from a domain is the strongest, a blogroll link wouldn't give you the value of a link * 1,000 (or however many pages).
4. Build relationships through posting

Create good content and share it with people, you will benefit much more this way.

Ben

[NakulGoyal]

When you get blogroll links (from a blog), you are getting a link from every page of that blog and the value of those links have reduced a lot over the years. This was a different story 6-7 years ago. Also, a blog might be talking about various topics and therefore multiple pages, multiple categories, and your link will not always be relevant.

In case of a blog post / guest post link, it's totally on-topic. I would also strong suggest to be very careful and not over-do a particular kind of link building. Diversify your link profile. Also, do not do/over-do anchor text links. Mix and match. Think like a natural link profile, it's usually very difficult to control and get anchor text links, but do your best and not always do SEO friendly links. All links are good and help build domain authority.

So build authority...as in brand building. Not SEO....link building.

[VinceWicks]

Thanks for explaining. I got it now.

[VinceWicks]

Great ideas and explanations, Nakul. Thanks a bnuch!