Folder or subdomain ?

[bele]

what is better to choose www.site.com/keyword/ or http://keyword.site.com for seo ?

Thanks

[bobjones]

Folder will get juice passed from your main domain. Subdomains are essentially treated as domains on their own.

It all depends what you want to achieve with your seo campaign.

[eyepaq]

Hi,

The keyword closer to the root has a slight better impact but in some cases the subdomain can be considered by Google as separate items / domains so all teh DOmain authority from the main domain won't be passed.

That is only in some cases when the domain has a totally different content, score, user flow etc.

However since you can not control if Google will consider your subdomain as a separate item it is somehow risky.

Personally I am always going with the folder - always. (just to be safe and to get the maximum out of any links to the domain)

Hope it helps.