How to optimise a local business directory?

[stevecounsell]

Hey All,

I've a new client who is a local business directory designed to promote local businesses across the UK but starting in it's home town of Brighton in the UK.

I'm a little stumped to know how I can start to optimise this site as most of the pages being created are from very different businesses and focus on different subjects.

I realise this is going to be a long haul but wondered if there are any tips you guys know of.

My client domain is: call-us-first.co.uk

Thanks

Steve

[DougRoberts]

You've probably got a challenge on your hands working to promote a business directory like this.

What does the client want to acheive with this directory? Why are they running it, and what are it's business goals? How achievable/realistic are they? What's their budget? What ROI do they expect!

What's the competition like? eek

Why would real people use it? What makes this directory unique, How is this directory going to differentiate itself? How is it going to compete with the big name directories?

I'm not sure that "listings are limited to three per category" would make this the go-to place for anyone searching for a type of business...