PPC and new Google updates

[pauledwards]

Hi guys, as we know there's been some Google updates today.

Has anyone noticed a change in ppc? is there any connection?

Any info much appreciated.

[Syed1]

Yes it could impact display and also the text ad traffic.

Display because your publishers might go up or down in traffic and you might notice a difference if that movement is big enough.

Text PPC traffic could be affected because they made some changes to Local results as well, however it completely depends on your niche, your geo target market and if your organic competition includes local listings at all.