Launching a new site with old, new and updated content: What’s best practice?

[Martin_S]

Hi all,

We are launching a new site soon and I’d like your opinion on best practice related to its content.

We will be retaining some pages and content (although the URLs might change a bit as I intend to replace under-scores with hyphens and remove .asp from some extensions in order to standardise a currently uneven URL structuring). I will also be adding a lot of new pages with new content, along with amend some pages and their content (and amend URLs again if need be), and a few pages are going to be done away with all together.

Any advice from those who’ve done the same in the past as to how best to proceed? Does the URL rewriting sound OK to do in conjunction with adding and amending content?

Cheers,

Dave

[William.Lau]

Hi Dave,

Just make sure you do all the usual SEO work on new content, tags and headers. Keyword density (although not too important but still effective).

And combining older content, just do redirects from the old URLs and that will help with any problems for backlinks.

The most important thing I emphasize on when moving to a new site structure is the redirects, and I think most would say the same.