Local Offices Optimization

[optimumweb]

One of my client has offices in 11 different cities and we have a page on the website for each office.

I have optimized each page as well as I could for each city. Every on-page aspect I nailed and I even added a unique 100-150 words text and 3 pictures of the offices to each page to make sure Google wouldn't penalize me for having nearly identical pages.

Here's one of the page (the Montreal office): http://pierreroy.com/en/offices/bankruptcy-trustee-montreal/

However, even after doing all that, I can't seem to get as many #1 rankings as I think I should. I get outranked by websites not optimizing their page properly...

Is it because of inbound links metrics?

How do you build links to each office page without spamming?

Any advice?

Thanks!!

[rmontanez]

I Googled "Bankruptcy Trustee in Lachine" and "Bankruptcy in Lachine"

My location is in Miami, Fl - USA.  On the 1st term you were 2nd after the yellow pages.  On the 2nd term you were 4th after yellowpages and findlaw (then local).

I hope this helps.

[TheSEODR]

I was in a similar situation where I created unique pages for multiple cities in our service area. The pages are linked from my home page in the footer. At first, the city pages did not do well in google. I recently have started to obtain high-quality links to  my homepage and have seen the city pages increase in ranking.

While it still is good to build links to each "office" page, building links to your homepage will give enough juice to your other pages for them to rank well.

More competitive areas may need to have links built directly to the office page. You can try doing this with local directories - for each directory listing use the office page as the URL for that listing.

[optimumweb]

Thanks Derek!

Since it's a pretty competitive market I think I will have to build links directly to the office pages.

The problem is that directories often don't allow deep linking. I will have to work hard to find the ones that will allow it.