Google ranks better apps over articles

[enriquef]

Hello,

On my quest to recover from Goolge´s updates I found out that the serps show apps and software downloads ranking better than content (articles or similar) for one of my most popular keywords.

When the ads above the fold update hit my site (I can only assume that because of the date) I lost about 50% of my traffic). This keyword dopped from the first or second position to a steady fifth or sixth page position.

Today, I was trying to research which sites outranked me and to my surprise no result in the first 15 position was an article, just apps and software downloads.

It is not that is wrong. Let´s say that we are talking about an area similar to instagram software (although it doesn´t rank in this keyword).

I´m not asking about my site. I simply want to know if the web apps (social sites) and mobile apps are taking over the content in serps.

Is it that now you can´t go for a high place in the rankings (for certain keywords) if you are not a social site or an app?

Thanks!

[Saijo.George]

when the search is for something like "app name" then the app shows up which is what search visitors would expect . But if you cater for reviews , video review , etc you can rank for those

[enriquef]

Nope, it is not an application name. The keyword is broad and generic, but by no means is an application name.

I used to rank in the first places with content (a blog post) and now there are no articles ranking in the first 15 places, just web apps and social sites.

Let´s say that the keyword is more a "category", very popular in the last year or so.

Thanks.