25% Drop in Traffic In Last Month - Suggestions as to why?

[simplesimonseo]

We have had a 25% drop in traffic in the last month and I am trying to establish why that is. Our serps on some key terms have also dropped. Has Google run any updates in the last month or so? Thanks

[JustinTaylor88]

Google has rolled out a couple of Panda updates over the last month or so, supposedly only affecting around 1% of queries.

We have recently taken on a website that had been badly hit by Penguin and noticed that received a small decrease on traffic (around 5-10%) after the Panda 3.7 update on June 8th.

If the traffic decreases are on 8th or possibly 25th June then it is likely its the result of the update.

Google Algorithm Change history
http://www.seomoz.org/google-algorithm-change

Hope that helps

[Mark_Jay_Apsey_Jr.]

Panda 2.2 was released around June 16th....another release around June 20th.

We had several new prospects that asked for our help. here is a great article on the subject and what specifically got impacted.....  http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday

Hope this helps.

Mark