Natural Anchor Text distribution for brand = main keyword

[ie4mac]

Dear folks,

I will start link building for my all new site www.buy-hosting.net and would greatly appreciate your opinion about some questions:

1.) How many links would you in my place seed per day? I plan to start with directory links and sincere, useful contributions in blogs and forums, with my URL in the signiture.

2.) Natural anchor text distribution:
My brand Buy-Hosting.net ist the same as my main targeted keywords "Buy Hosting". However, I also want to have a natural looking link profile, so I would seed links like "Click here" or "Windows Hosting" or "Webhosting" as well.

How would you distribute die Anchor Text Precentage ?
E.g. (60% Buy Hosting - 10% Windows Hosting - 10% Click here - 10% Joomla Hosting - 10% Hosting Reviews)? Does that make sense or is that already spammy?

3.) How many No-Follow links would you seed (in %)?
4.) How many links (in %) would you seed to subpages, instead of the main page?

Are there larger margins for Keywords, that eqal the Domain/Brand Name, without being conted as spam? Is there a good article about the natural distribution of anchor texts?

Your input is greatly appreciated and thoroughly considered.
Thank you and kind regards

[scanlin]

I had this exact problem 6 months ago. I studied a variety of sites that appeared to have a natural link profile and came up with the following weights:

• 15% exact keyword
• 20% keyword variations
• 12% exact brand
• 13% brand variations
• 7% exact url
• 13% url variations (www.domain.com, domain.com, http://www.domain.com, domain.com/, etc)
• 20% useless ("click here", "this", "visit", etc)

I don't know if those are 'best' but I believe they look natural. Your keyword is probably 'hosting' not 'buy-hosting'; i think if people are looking for hosting they will enter 'hosting', not 'buy hosting' in the query.

Once you have more than 1000 inbound links the no-follows are a pretty small percent (like low single digit % on most sites).

As for home page vs sub-page it depends on how many sub-pages you have and how good the content on them is. I use 50% home page and 50% all other pages combined. The sites that I reviewed that I felt were natural seemed to have at least 50% of all external links to the home page (in some cases it was 70%).

[ie4mac]

Dear Mike,

thank you.

My target keyword combination is indeed "Buy Hosting", since to go for "Hosting" would be way to hard. My brand is also "Buy-Hosting.net".

The question is: If I combine the exact keyword % with the exact brand %, then I get 27% in your example. What I would like to know is, if that will become dangerously close to be seen as spam?

How many links would you aquire per day with an all new site?

Thank you for your input. I think this is a question, that many SEOs ask themselves.

Kind regards

[scanlin]

Well, I just looked at the Google Keyword tool which says 'buy hosting' is entered 880 times per month (exact phrase, globally) and 'hosting' is 301,000 times per month. If you can make it on to page 1 for 'hosting' then you will probably get a lot more traffic. Yes, I recognize that it will be very difficult.

I'm not sure I would optimize for 'buy hosting' as your target phrase. Maybe some other closely related phrase? 'web hosting' is 246,000/month, 'website hosting' is 60,500, etc.

But if you are tied to 'buy hosting' then so be it. I don't think google will view 27% of your anchor texts as too spammy or over-SEOd. If you're worried about it then increase the variations part and do less exact.

Links/day depends on how many you already have and if you're going to have an ongoing process (which is best). If you can do 50/day for 6 months then do that. If you can only manage 5/day then do that. What you don't want is 500 in 1 week and then nothing (or close to nothing) for 2 months. That looks like you just bought 500 links.

You can use MajesticSEO.com to enter a url and see how many new links per day (or per month) your competitors have been adding. You may want to stay in that range.

[ie4mac]

Thank you Mike,

I did the same research and agree with you. There are other keywords with way higher search volumes. However, it is very easy and fast to land for "Buy Hosting" and the coversion rates for this combination are super high, since people really want to buy NOW (otherwise, they would search compare hosting or something else).

As soon as I got to #1-#3 and cash starts flowing, I will take that money and tackle higher-volume terms. It's a step-by-step strategy.

My guess was to start with 10 links per day. I understand that you say, it is important to have a constant growth, and that this matters for not to be percieved as spammy.

I will check out MajesticSEO to see the amount of links other add.

Thank you a lot, I appreciate your opinion.
Kind regards