"take care about the content" is it always true?

[guidoboem]

Hi everyone,

I keep reading answer ,in reference to ranking advice, in wich the verdict is always the same: "TAKE CARE ABOUT THE CONTENT INSTEAD OF PR", and phrases like " you don't have to waste your time buying links, you have first of all to engage your visitors.

ideally it works but not when you have to deal with small sites and especially when you are going to be ranked for those keywords where there's not too much to write.

i'll give you an example still unsolved: i've got a client who just want to be ranked first for his flagship store, now his site is on the fourth position and the first  ranked is a site with no content and low authority but it has the excact keyword match domain.

tell me!!! what kind of content should i produce in order to be ranked for the name of the shop and the city?? the only way is to get links.... or to stay forth.....

if you would like to help me, see more details below:

page:    http://poltronafraubrescia.zenucchi.it

keyword:       poltrona frau brescia

competitor ranked first:         http://turra.poltronafraubrescia.it/

competiror ranked second:       http:// poltronafraubrescia.com/

[parallelseo]

social signals are very important for your site, like Facebook (likes,shares,) twitter etc.

make some guest post to relevant blogs

i hope it helps

[APICDA]

Just a quick thought for you; I am sure you will more!

Seems to me that many times that is the case:

-- if the url is  thebestchickensoupforthemeatloverssoul

-- and you search for "the best chicken soup for the meat lovers soul"

the site containing the keywords seems to have quite a leg up.

Another example:

a friend of mine has a website.  blackfootriveroutfitters....

he has pretty good content now and deserves a good rank.

But, it was not long ago his content was crap and still ranked first.

[guidoboem]

i'm sorry but i don't understand what you mean, i need to have concrete answer in order to solve my problem...so, what shall i do?

sorry if i'm too direct, but i'm a bit tired to read generic question that dosen't help me..

thanks, guido