1 Blog or Multiple Blogs?

[karlseidel]

We have a number of blogs that we categorize based on our vertical markets. In all cases the reader gets to the info through some type of search based on their needs/interests.

I can't help thinking that being specific, in other words sticking to the particular vertical market: nuts or coffee or breakfast cereal is better than lumping them all together into 1 blog.

On the other hand, if 1 blog is to be used, once a search was completed that search would drive that reader to that 1 blog that contained all the long-tail keywords anyway...so maybe that's an argument for 1 blog only.

What do you think?

Thanks in advance for your input.

[William.Lau]

1 Blog. Google loves fresh content. Different blogs will be updated less frequently but if one blog, it will be fresh.

Generally speaking though, 1 blog is always better if its the same owner unless its a complete different niche/market. You are able to build links easier and domain can be more authoritative. Because it is the same or similar market, its best to keep it all in one place, your traffic or performance will be better.

[Joe_Nickdow]

I would stick to one blog for most purposes. If everything is contained on one blog you'll build your domain authority. It will also attract people who may be interested in your other products.  As William also said, the fresh content will help a lot as-well. I would also always try to put some guest posts out there to build some links.

Good luck!