Backlinks from Trade Website - Are they worth it?

[DavidLenehan]

Hi

I am doing some linking building for a niche and slightly dull industry. I have found that trade magazine want a lot of money to publish press releases with back links. The publications are relevant to my industry but have a low page rank on Google. Is it still worth paying for these links?

Thanks

David

[mrdavidingram]

Hi David,

It depends how much money they are talking, but if they are considered the genuine voice of the industry then it might be worth while.

If you try look at it from a wider point of view than the pure link value of the press release, you can add up how much it's worth to you. If this magazine is going to get your name known throughout the entire industry, you will find it makes your outreach a lot easier in the future.

Also, don't be put off by a low PR/DA, if the industry is very niche then it's unlikely to ever get the big links needed to get the high metrics.

To put it this way; if you own THE number one worldwide blog for mackrel fishing in Eastern England, your site is still going to have a pretty low PR/DA as the mainstream sites that carry the weight aren't going to link to you.

If you're talking thousands then I'd say no, but if it's just more than you'd usually pay I'd say consider it.

Good luck

David

[anthonytjm]

You might be better off launching a few new sites or blogs and pumping them with content and then linking back to your main niche site. That combined with a good social media strategy might save you good dollars in paid publication links and over time you may end up with more than one top ranking site for your niche field.

[DavidLenehan]

Thanks for the advice David.

I think I might just have to just spend the money and hope we get the traffic boost.

Being from the North, I just don't like spending money.

[mrdavidingram]

Tell me about it, Lancashire born and bred

[DavidLenehan]

LOL. I am just down the road in Blackburn (near Ewood Park). I could have posted my question on the back of a whippet If I had known.

[mrdavidingram]

Small world, I'm a lifelong Rovers fan. Give me a shout if you ever fancy catching up and chatting SEO (or the decay of BRFC).

info@davidingramdesign.co.uk

Cheers

David