Why did my traffic from USA decline so much?

[phil_golfbutler.com]

Our website (http://www.golfbutler.com) has been running since April 2010.

For the first year or so, traffic from the USA counted for more than 70% of the total traffic.

Then for about 6-9 months the traffic incoming from the USA slowly declined to 40-50%.

For the last 2-3 months the USA traffic further reduced to about 5% of the total traffic.

All the while our content focus did not change much. It is still heavily targeting USA.

All in all our traffic did not change much, other countries picked up the pace, particularly Canada.

We are located in Canada but our server is hosted in the USA.

Anybody has an idea why our USA traffic has declined so much?

Since 50% of all golfers are in USA, I would expect at least 50% of our traffic coming from there.

We do not run any online advertizing so this cannot be the issue.

Thanks!

[steve4yyz]

How much of your traffic is referral vs direct? that will start to help you with the answer...

For a long time I had a referral from india, when they stopped linking to my trafic from the country dropped by 50%...

Google analytics is your friend...

[phil_golfbutler.com]

Referral traffic is almost nonexistent, less than 5%.

I've been analyzing Analytics reports and cannot find a reason there. Which is why I'm suspecting Google classifies my site as regional for Canada or something.

[KeriMorgret]

Have you verified your site in Google Webmaster Tools? There's an option to set the country you're targeting in there.

[phil_golfbutler.com]

I did not set a target country as we welcome visitor for every country and have data that can be relevant for most of them.

Thanks for the suggestion though.