Facebook Shares/Likes: Does the users location matter for location specific keywords?

[activitysuper]

Hi,

Basically if I was going after a location specific keyword, so lets say 'dry cleaners london' would Facebook likes/shares from users' who's location settings in Facebook are set to London work better then say someone in a different country or does it hold the same weight social signals wise?

[SkyHigh81]

Targeted likes and shares on facebook page will matter on brand credibility, if like and share comes from different areas where the business should be just a local business would give an alarm. Why? Because questions will arise from there, are the likes and shares for real? are they not just spam accounts?and so forth.

It won't really give much on keywords SERP, unless you have good content on your facebook fan page that includes yourr keyword or they are currently active and engaging in your fan page- I was talking about the fans.

Hope this helps.