On Page Optimization

[craigyboy]

Hey its question time for me today.....lol,

I an using the SEOmoz On Page Optimization Tool and so far I have optimized my home page for one term"web design edinburgh" started at an F now its an A (Good Boy!)

So I wasn wondering what poeples views were on the best way to do this? What I was thinking about doing was optimizing my site for 1 main Keyword/ Phrase per page.

For instance Home Page - Keyphrase - "web design edinburgh"

Web Design Page - "Web Development" not sure to make it" web development" or "web development edinburgh"

SEO page - "Search Engine Optimisation" and so on........

So I would end up with a potential of say 6 landing pages each optimised for a certain keyword/phrase!

Is this a good idea, or is there a better method I could employ?

Thanks for sharing again.

Kind Regards,

Craig

Fenton IT

[MatthewBarby]

Hi Craig,

I would definitely recommend this method.

It is much better to have a wide spread of keywords within your website, because if two pages use the same keyword then they will be competing with one another for ranking, and this is not what you want.

Optimise the titles and the content around one or two major keywords; for example, 'Web Development Edinburgh' (it doesn't hurt to add Edinburgh here as you will also be optimising for Web Development as a short tail keyword anyway.

Hope this helps.

Matt.

[Nola504]

Craig,

From what I hear, each page should have 1 goal. So if you optimize each page for those one or two key terms then you should be good.

I would definitely include a "location" term within your keywords. Try different ways to mix it up...

"Web design Edinburgh" - "Edinburh Web designer" - "Web design in Edinburgh"

The difficulty comes when writing out your page copy without repeating yourself or saying "Web design Edinburgh" without it looking spammy.

Best of luck,

Cy

[PatBausemer]

Hi Craig,

You should also do some research on the keywords that you are trying to rank for. For example, you are going to try to rank for the keyword "web development" this is going to be pretty tough since it is a super competitive keyword where a lot of websites have a very high domain and page authority already. You might want to try to check out a keyword that is a little more targeted, you will have a much better chance at ranking well and your CTR will be much higher!

But yes you have the right idea. Target a certain keyword for each page, maybe a second if it makes sense and go from there.

Pat

[craigyboy]

Thanks Pat,

Its always a tough gig making the sense of the content whilst trying to sensibly input the keywords.lol

Craig