Hi. I'm trying to understand the breadth of keywords that my site indexes and benchmark whether this is good or bad. Ahy suggestions as to best method to do this?
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Breadth of keyword analysis.
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So you're trying to find what keywords are sending traffic to your site? If so, here's how you would go about it in Google Analytics:
- Click "Standard Reporting" on the orange bar at the top of the screen.
- On the left menu, click "Traffic Sources"
- Under "Traffic Sources," go to Sources -> Search -> Organic
- Here you can see what keywords are sending organic search traffic to your site.
- If you'd like, you can click "Secondary dimension" and find "Landing Page" to see specifically what keywords are directing users to which pages
I hope I understood your question correctly!