Wrong page being ranked

[Paul78]

Hi there,

This seems a bit of a strange one, I have a particular keyword which I am trying to rank for, all internal links with the appropriate anchor text are pointing to the page I want to rank for, for this particular keyword, all external links are pointing to the page I want to rank for, for this particular keyword, however Google is ranking another page on my website for this keyword and the bizarre things is the page which is being ranked is a .PDF

I am really not sure what else to do to give Google the hint that they are ranking the wrong page, any ideas?

Kind Regards

[MoosaHemani]

I cannot come up with the exact problem unless the case is at the front of me but consider adding and internal link from PDF to a targeted URL (may be with an anchor text) and see the impact!

[Paul78]

Thanks for your reply.

I forgot to mention, the .PDF has no external links and only 1 internal link pointing to it, seems very strange why Google is ranking this over the other page where Title, header tags etc are optimized for this particular keyword.

I have placed a link in the .PDF pointing to the page I want to rank for, if this does not have any affect, what are the next steps?

Kind Regards

[MoosaHemani]

To me it’s a test and play process… test this and see what happen… if I will be at your place and nothing happened from it I would consider building some good links to PDF and pass an internal link to the targeted page… #Athought

[KeriMorgret]

Rand also wrote a great post a while back about what to do when the wrong page is ranking.

http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions