Best SEO Strategy for Social Games

[HowardK]

Hi all - wondering if you can help....

We have a social gaming startup with a few million users. Our first game is http://iamplayr.com (currently just a landing page) - now we're just about to launch some more games. We'll have approx 6 titles by the end of the year (note most of our users are on Facebook.com).I'm a little unsure the best way to approach this from an SEO perspective. 1)  Should we direct everything to a games specific .com site like http://iamplayr.com -> and if so, should we build out this site to attract more keywords2)  Direct everything to our Facebook app e.g. http://farmville.com 3) Have 1 central site for our multiple titles, with each game having a subdomain e.g. ala King.com / Zynga.com etc? What you recommend? Our goal is to have a managable 'off Facebook' strategy that attracts maximum organic traffic for keywords e.g. 'free football game' etc

Thanks

H

[activitysuper]

I myself would go at like this:

Have a branded domain, which has all the apps in a list and some content about each with a link going to either a sub-folder or a sub-domain (I would choose sub-folder).

I would add as much useful content as possible along with social sharing tools to each app page with the title tag like: Free Football Game, App name | Company Name or something like that.

Keep it all under one roof, that is what I would do, others may do it differently.