Followed seomoz advice for on page tweaks but dropped

[dexm10]

Hi all

We followed seomoz advice regarding on-page tweaks for this page:

http://www.compactlaw.co.uk/agency-agreement.html

Dropped 10 places by Google UK.

Obviously could be a coincidence, but any on-page critique very gladly received.

(But also seem to have been dropped by Google across the board in the past week or so. Usual trouble of trying to find causes. But specific page advice would be a start and much appreciated.)

Regards

P

[MattJanaway]

What search term as the specific page dropped for?

[dexm10]

Hi

"agency agreement"

Thanks

P

[dexm10]

Possible site-wide drop may be partly due to these specific domains that we own that point to our site. Found at the bottom of Open Site Explorer.

llp-agreements.co.uk

employment-agreements.org

employerspack.co.uk

distribution-agreement.co.uk

We have been told that Penguin update does not like these. All have very low domain authority.

Hmm...just found we also own "agency-agreements.co.uk"

[MattJanaway]

You have no incoming links at all for that page from any external websites. Build some links up, make sure they are natural. If you ranked for this term before now then it was due to general site strength before the Penguin update. Obviously since the update you will have lost lots of shoddy links therefore dropped in domain authority - this looks like it is having an adverse effect on subsequent pages that seemed only to rank because the domain was strong.

[MattJanaway]

Get rid of these sites or do something useful with them. These site-wide links will be hurting you and Google will easily be able to see that you own the domain.

If you must keep them, add a blog or something to them, get some unique content on them. Invite others to guest post and link to other places other than your own website. Make the page look natural. Only link back to your site every now and then, if at all.

[dexm10]

Thanks for the advice.

We are going to delete them and work on external links.

Apologies for asking, but is there a way to find which sites link to a competitor website particular page?

For example which sites link direct to: www.our-competitor.com/agency-agreement.html

Hope that makes some sense.

Thanks again

P

[MattJanaway]

Yeah, use SEOMoz's very own Open Site Explorer. If you need help figuring it all out add me to Skype (Matt.GlassApple).

Try not to copy a competitors link profile though. While you may find a few useful places to get a link from by looking at competitors pages, they too might be using underhanded tactics.

[dexm10]

Thanks again.

Very helpful

[MattJanaway]

Anytime, feel free to add me to skype and twitter to ask for help if you need any!

Also feel free to mark my answer down as a "good answer"