How do can I compete with 60-80 Domain Authority?

[Superinks]

As the title says, how can I compete with competitors that have a domain authority of 60-80? (Only around 2-3 major competitors) However I would like to compete with them.

Is anyone else in this situation? What did you do? I've read a lot about building backlinks etc etc but surely theres more to it.

I've got to rank 1500+ subcategories for my niche and it's nearly impossible to do so.

Thanks to all who reply!

[Highland]

Let's back up here.

You have a direct competitor with 60ish DA. Is that competitor a direct competitor (like Oreck and Bissel) or an indirect competitor (Bob's TVs vs Sears)?

[MassivePrime]

From your question you mentioned 2 or 3 competitors which means that you should still be able to achieve a first page position for the keywords you're targeting but perhaps not the top 3. In that case it comes down not only to optimization and link building; Is your site as useful as theirs?

A question I very rarely hear people asking in the SEO field is "I want to compete with someone for certain keywords, but is my business worth being ahead of the competition at this point?"

As well as content might be written, the moment you enter the e-commerce side of SEO the prices, delivery model/costs company reputation etc come into play a lot more than in the service industry. Especially if the product you're selling is the same one your competitor is selling. How many different ways can you describe a product?

My point here is the better the business model you are following the more likely people are to use your site than your competitors and in time you'll beat them in the SERPs. You should still put effort into generating content and building links but it will be easier if user experience on your site outclasses that of your competitors.

Hope this helped

[Superinks]

www.cartridgesave.co.uk and www.stinkyinkshop.co.uk

[icecarats]

It's certainly possible. I've some sites where the DA is nearly double that of anyone else in the category but they're barely on the first page. The thing to remember about the SEOMoz numbers is that they are a diagnostic, but not based on anything 'real' when it comes to what Google is going to do. This means that you shouldn't treat them as an end all be all indicator of what's possible with a web site or not. I've since deleted the campaign but I remember one case where the site I was working on had a DA of 65 and the number 1 result had a DA of 15.