Tactic to get 2000+ indexed (fast)

[MennoO]

Dear SEO'mozzers,

Soon i'll be launching my new project. A website with about 2000+ pages, with +- 150 words per page (simple instructions, can't make it longer).

It is vital that every page is indexed and will get in the SERP's.

Wich tactic can you recommend:

• Just set every page online at once ( with a good sitemap) or,
• Feed Google Sitemap with lets say 30 pages a day, so the crawler will come by every day. And hopefully get a better indexation and better rankings over time.
• Other tactic? of doesnt matter?

Many thanks for your help.

Gr Menno

[RyanKent]

Your site size really is not a factor in determining how quickly the site is indexed. A few steps you can take to achieve the goal of having all 2k pages indexed fast:

• ensure your site's navigation is solid. All pages should be reachable within a maximum of 3 mouse clicks from the home page.

• for the most part, your site should be HTML based. You can use Javascript, flash and so forth but the HTML support needs to be there as well. Try turning off javascript and flash, then navigating your site.

• for pages you do not wish to be indexed, add the "noindex" tag to them rather then blocking them in robots.txt when possible.

• review your site map to ensure it is solid. Ensure all 2k pages you want indexed are included in the sitemap. Also ensure there are not any pages blocked by robots.txt or "noindex" in your sitemap.

• review your content to ensure each page is unique. With only 150 words per page, there is a high likelihood many pages will be viewed as duplicate content and therefore not indexed.

• review your site code (validator.w3.org) to ensure it is fairly clean. Some errors can impact a search engine's ability to crawl your site.

My biggest concern is the last point. If you simply change the title and a couple keywords, then the other pages will be viewed as duplicates and not indexed, or even if they are indexed they wont rank well.

I should also clarify the above applies to Google.com mostly. Bing is much pickier about the pages it will index.

[MennoO]

Thanks for list, i think everything is fine. Only not the content you mentioned. Think i need a few good text writers, to write 2000x200 words of unique articles.

To tackle the unique content problem i have 2 solutions. Wich one do you think its best?

• Publish the site with 75% possible dupe content, and then rewrite over time.
• Only publish only unique articles, and take some time for it ?

Gr

[RyanKent]

The second choice would be recommended.

It is common for site owners to publish more pages in an attempt to rank for more keywords. An example I can think of related to directions:

Article 1 - How to clear cache in Firefox 13

Article 2 - How to clear cache in Firefox 12

Article 3 - How to clear cache in Firefox 11

...and so forth. The directions are all the same but in an effort to target individual keywords the site owner generates numerous pages. Search engines view the pages as duplicate content.

Next, site owners attempt what you are suggesting...hire writers to change a few words around to make each article appear unique. This tactic does not help improve the quality of your pages and therefore does not help users. It is simply an attempt to manipulate search engines. It often does not work. If it does work, it may stop working after a time as search engines get better at filtering such techniques.

The suggestion I would make is to forget search engines exist and write the clearest, best directions ever written. Offer images, details about things that might go wrong, etc.

[MennoO]

Ill try to explain what my problem is. Cause what you're telling is true, found that out myself onze too.

The problem is that every page NEEDS to be there, cause the little info differences are vital.

It a website with info about how to cancel subscriptions. Most of services are offered are all the same from all company's. Only the adress is the difference.

Its build up like this:

Company A - info page
Generic product a - cancel for adres for company A  - infopage
Generic product b - cancel for adres for company A  - infopage
Generic product b - cancel for adres for company A  - infopage 
Company B - info page 
Generic product a - cancel for adres for company B  - infopage
Generic product b - cancel for adres for company B  - infopage
Generic product b - cancel for adres for company B  - infopage

The difference from content is not more that 15%, but that 15% makes the difference and is vital. Any idea for a solution for this problem?

[RyanKent]

Without thoroughly understanding your niche, the products / services / companies involved, it is very difficult to offer meaningful advice.

In brief, you can drop the "generic product" pages and instead make a single, rich page for Company A which offers all the details readers need.

You are welcome to operate your site however you see fit, but Google and Bing will operate their search results how they see fit, and they have determined the tactic you are using is not in the best interest of users.

If you felt compelled to present the site in the manner you described, you can add the canonical tag to all the Generic Product pages indicating the Company A page as the primary page to be indexed.

[BenFox]

I'm with Ryan on this one. If you can use less pages with more information on then do so.

And also I'd recommend reading up on the Panda Update.

[MennoO]

Thanks for the advice. Think ill go with it and redesign structure to get more info on one page, so i can also put more effort in unique articles ( only around 700 then). Wich saves me time + make my website better for SEO.

[ToughTimesLawyer]

I echo what Ryan said 100%.  Another suggestion - especially because it sounds like you're going to start with a whole bunch of info - is to add a blog.  When you're building a site, especially one that has a whole bunch of info go live at once, is to stay focused on fresh content.

With my businesses' sites, I've really found that pushing content all at once during the launch gets me indexed, but doesn't necessarily get me the SERP position I want.  I try to write two articles a week per website at a minimum.  It keeps the crawlers coming back and increases my site wide keyword density and potential for catching long tail searched.