After optimization results got worse!

[WTGEvents]

Hi,

After optimised every single landing pages of the website with keywords and building links made the results worse! Now website is ranking 3rd from 2nd! What would be the reason for that?

Thanks,

[MalcolmGibb]

If you've changed a significant amount of content then Google has obviously re crawled your site and to it may look like a different page.

You may have over-optimised your page with too many keywords.

You may have put in too many internal links.

You may have fundamentally altered the html code to become less seo friendly.

You may have built links to your pages from low quality sources that harmed your site.

You may have altered the meta titles/descriptions that were ideal in the first place.

Your competitors could have been enhancing their seo activity at the same time.

I could list hundreds more but that's for you to work out as you've not given much information other than your site has dropped one place.

[WTGEvents]

Hi Malcolm,

I'm aware the latest updates of Google so I'm really careful when I build my links as well as onpage optimization. I choose max 2 keywords per page, building links only related and quality websites!

What makes me think that know whatever I do I'm never going to be able to ready for SEO or hold the rankings.

I'm using SEOmoz rank tracker, maybe it has a problem? Is there any other way of tracking the rankings?

Thanks

[JFritton]

I track a couple hundred keywords and rank tracker varies a bit from week to week.  Seeing your rank move one position over a short period of time isn't cause for much concern.

Did your organic traffic decrease significantly recently?

Use Google Chrome Incognito and check your position manually for each keyword.

Check out what the competitor that replaced you in the second position is doing.  I have seen several competing site that will rocket up in rankings for a short time because they purchased or spammed 300K links quickly but they eventually fall.

You may also have to give it some time.  I made a bunch of changes all at once before and I dropped 4 to 5 position on a lot of my keywords for about a week or so, and then I went right back up.

[WTGEvents]

Hi Jason,

Thanks for sharing your ideas. I use google chrome incognito but many times the ranking differs with my SEOmoz rank tracker results and I don't really know what shall I take into consideration when I update my boss? I haven't check the organic results yet but after that I will do it regularly as well. After Panda update I decided not to use many keywords, instead I use 1 or 2 keywords, do you think this is right thing to do?

Thanks,