Please help me critique my friends site

[bradkrussell]

Hi All,

I've regularly helped others on this forum when they've asked for tips on how to improve a specific site's SEO. Now I'm asking for the favour in return

My friend has come to me with a site (http://www.swishplastic.com.au) and asked me to help with SEO and on-page optimisation. I've got a few of my own ideas but there may be a few key things I'm overlooking. If anyone could give a few pointers, it would be much appreciated!

Thanks!

[emediaSEO]

The white text on the page is pretty hard to read.  If you definitely want to keep the white on black look, I would try to space out that content a bit more and use a larger font size.

[bradkrussell]

Thanks Andrew. I definitely agree regarding the white text.

Was hoping for a few more answers

Here's what I had in mind, please let me know if you think I'm way off:

1. Having a blog on site and a blog excerpt on the homepage with a snippet of the latest post (cocktail recipes, hosting parties with the correct glasses, polycarbonate vs regular glass etc) (unfortunately can only create on a subdomain on bigcommerce)
2. Increase the content on the homepage and add cocktail of the week, glass of the week, links to individual glasses etc
3. Making the main homepage banners smaller in height to move more content up above the fold
4. Adding more content on the products page - it's very light on
5. Highlight the addition of their new online store more - ie have a link in the header in the empty black space that links directly to their store. Also highlight it in the text below the main banners
6. Change colour of add to cart button on individual product pages
7. Add trust/security logos to products/cart
8. Expand on FAQs and About Us pages - also include pages for shipping/returns
9. They have social media accounts - link to them in the header
10. Increase number of inbound links - any ideas on this?

Thanks