One folder/keyword seems penalized.

[danlae]

Hi,

One of the keywords i am optimizing for seems to be penalized. We are selling childrens clothes and we have 1 folder/url for each producer/designer.

Main page is strong compared to competitors and we are ranging 1st for 2 most important keywords. Most of our other producer pages are ranking 2nd-4th.

I took some time to rank and I had a some catalogues(hotvsnot, addsitelink, webzdirectory, 3 blogs) link into this specific folder some 3 months ago. It didnt seem to rise in ranks staying in range 12th-23rd spot. Which seemed sort of weird to me. 2 Days ago it dropped to around 120th spot. No other pages on site dropped. Looking at it now I do see that its almost 100% 'producername' in anchor text which i guess is the reason for the ranking problem and maybe the drop in rankings a couple of days ago.

Blog links are completly natural, catalogues are not i guess. The total sum of links doesnt seem natural because the anchor text is same on all. Still its not that unnatural if you sell nike shoes to have a catalogue called nike and the anchor text to be pointing to it to be nike, but still.

So my question is:  do i try to change anchor text in catalogues or have them completely removed ? Do i get blogs etc to link to my site using an other word than the producer name that might seem less natural ??

Thanks for your help.

[MoosaHemani]

If I would be at your place I would have use the verity of anchor text instead of just one anchor text that is Nike… why not change to set the verity of key phrases like Nike Shoes, Nike with area name, Nike with country name and other that go fit with your website.

Try to get links from different and unique domains instead of getting multiple links from the same domain and this will help you… The kind of decrease sometimes is just the result of fluctuation so check before you actually start implementing massive links on the page.

The idea to run a small promotional activity that is relevant to your category can also help! #justsaying

hope this helps!