Very Strange Search Results!

[Webpresence]

Having just done a search on Google.co.uk for 'payday loans' I am baffled as to why the top two organic results (image attached) are even associated to the keyword.

The KW isn't present in the title, metas, or content. Nor do any backlinks use relevant anchor text.

I'm guessing this is an algorithmic 'f*ck up', do you agree?

uGdk7Cw92Rme

[RyanKent]

Google is fully capable of errors, but in my experience practically all the results people ask about are not an issue with the algorithm.

In this case, look at the Google cache for the first result, KSKQ. It is likely the site was infected by malware and presented different content to Googlebot.

The second site on your screenshot actually shows Google's warning the site may be compromised.

In short, the content you are seeing on the site is not the same as what Google sees when it crawls the site. When this happens it is either an intentional act by the site in which case it will likely draw a quick penalty, or it is a site which was compromised and this is the result. Google will likely remove the site from search results until the malware is removed.

google.co.uk-serps-payday-loans.png

[Webpresence]

Many thanks Ryan, that explains a lot!