Ranking for a plural keyphrase, but very poorly for the singluar?

[absoauto]

Hi everyone, our site is ranking well for the plural of a key phrase. But very poorly for the singular. Any suggestions?

[SCW]

Assuming your on-page optimization is in place; do you have separate pages optimized for each version of the keyword (e.g. plural and singular) or are both versions of the keyword on the same page? Linking profiles utilizing variations of  the keywords could also be a factor... sorry, but you really haven't presented enough information to arrive at a sound assessment.

[absoauto]

We have one page for both phrases (absoluteautomation.com/driveway-alarm.html)

[SCW]

Recall the importance of the page title in establishing page relevance. The page title in this instance is using the plural version of your targeted keyword. Perhaps this is factor alone is influencing the ranking priorities of the search bots and producing the results you are seeing.

I do see the singular version of the keyword appears in several instances on the page, but is wrapped in an

with an

appearing _prior - _which struck me as a bit odd.

Sorry, but I didn't have time to dig into linking profiles

[absoauto]

No problem at all. Thanks a lot for the tips!