Bing Ranking Factors

[Jason_342]

I have a site and we rank very competitively on Google, but we would like to increase our exposure on Bing and Yahoo.  I was wondering if anybody might have some tips or pointers for increasing your ranking on Bing.  Also, if anybody knows of any Bing ranking guides or top ranking factors for Bing that would be very useful too.

Thanks,

Jason

[TakeshiYoung]

Bing indexes different sites and weighs sites differently than Google does, so take a look at the backlink profiles of competitors who are outranking you to see what links might give you a boost.

Because Bing has a partnership with Google, Bing can also personalize search results based on Facebook likes, so getting more engagement on Facebook could help you in the SERPs.

Beyond that, just sign up for Bing webmaster tools and follow SEO best practices.

[KeriMorgret]

I think you meant Bing has a relationship with FB, not with Google? Just checking.

[TakeshiYoung]

Bing has a relationship with Google, it's just not a very good one

[Adam.Whittles]

I find this to be a good starting point with Bing:

http://www.bingforbusiness.com/

Also make sure to sign up for a webmaster account with Bing:

http://www.bing.com/toolbox/webmaster

If you're based in the US then this is also a good place to check out:

http://www.bing.com/businessportal

As for Yahoo, it is basically the same as Bing so what you do for Bing will be reflected in Yahoo. Hope this helps!