Specific Link Page in Domain

[Tintanus]

Hi everyone:

I have seen that many SEO Agencies have contacted my business (Also SEO but In- House) in order to interchange links.

They have created a specific page on their site with the Label "Links" or similar, and on that page they add multiple links of the competence.

I have heard that you can only do that if you make sure you add two things:

1. No follow in links.
2. Not inserting links of websites that have nothing to do with our sector.

Either way, I have never found this amusing. I always recommend people not to do this but I have my doubts after all.

¿Could some one give me their opinion?

Cheers !

[brandonjschwartz]

Link exchanges are ok as long as there's a legitimate reason why the link would be on that particular page. No-following the links isn't all that important, but making sure that the links are relevant to your users (they might not be relevant to your "sector" but could be useful to your audience) is important.

If the link page that they want to place you on, or that you want to place them on are a list of valuable resources, the page itself could carry a lot of weight as a reference point for other sites. If the page just exists for search engines, you may as well forget it.

[Tintanus]

Thank you Boomajoom, I have received several answers in other discussions, but I like yours the most. In the end, it is reasonable what you say, the answer in SEO is always the same: Create for users, not search engines !

[brandonjschwartz]

I appreciate the kind words, thank you